Better News: How the Henrico Citizen grew its email list and reader revenue
By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen. Lappas recently wrote a piece for Better News on how other news organizations can grow reader revenue and expand their email subscribers by focusing on the audience funnel. Lappas discusses…
